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Fortune
Fortune
Eva Roytburg

A 21-year-old cofounder’s sales pitch to clients begs them to question the company’s results: ‘Do not trust us. Do not trust our model’

Ned Koh turns in his chair, smiling. (Credit: Michael Faas—Fortune)

Nearly 2 million New Yorkers voted in the city’s primary mayoral election.

Aaru, a two-year-old AI startup, simulated all of those voters—agents built from the kind of data the company collects, like credit card purchasing history, food-delivery orders, and demographic records—and tried to predict how the votes would be cast. The simulation came within 2,000 votes of the final count.

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