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International Business Times UK
International Business Times UK
Business
Stephanie Cruz

A $170 Alarm Clock Was Never Supposed to Make $200 Million — Then Gen Z Got Obsessed

Hatch CEO Ann Crady Weiss shares how the company, with over 500,000 units sold, shifted from nursery tech to the adult sleep market. (Credit: YT/ Fitt Inside)

Hatch, the Menlo Park sleep tech company that started with smart changing pads for newborns, earned $200 million (£147 million) last year after its $170 (£125) sunrise alarm clock became an unlikely bestseller among teens and young adults.

The company's Restore device was originally designed for sleep-deprived parents. Co-founder and chief executive Ann Crady Weiss built it in 2021 as a phone-free wind-down tool for adults like herself. 'My kids were a little older, and I was experiencing — as a mom and as a startup builder — a ton of stress in my life,' Weiss told Inc. 'I tended to doom scroll.'

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