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Fortune
Fortune
Sydney Lake

A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small

(Credit: Photo courtesy RMG)

Most public relations agencies chase scale, trying to land as many clients as humanly possible. Zach Rosenfield has built his firm to maximize quality over quantity.

The CEO of RMG, a boutique media strategy shop, has grown revenue more than fivefold over the past five years while keeping his staff at a lean 12.

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