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Technology
Austin Wood

A 100% discount on Steam is way better than a regular giveaway, indie boss says after Graveyard Keeper ploy pays off: "It’s why the original game spiked so fast and so hard"

Steam Alex Nichiporchik Valve TinyBuild
Graveyard Keeper 2 art with skull with dollar sign eyes.

Newly announced cemetery life sim Graveyard Keeper 2 is already among the top 100 most-wishlisted games on Steam, and the head of publisher tinyBuild partly attributes its sudden rise to a carefully planned Steam marketing strategy that highlights the difference between making a game free and giving it away.

On the heels of Graveyard Keeper 2's announcement, the original game was made free on Steam for a limited time, drawing players in and ultimately shifting over $250,000 worth of DLC in the process. A lot of those new players also ended up wishlisting the sequel, pushing it up the charts.

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