It wasn't long ago that Leica was selling just 500 film cameras per year and thinking about scrapping analog bodies altogether. In 2023, though, it racked up 5,000 film camera sales – heralding what the company called "the return of analog".
Not only did film camera sales increase tenfold from 2015 to 2023, they now account for 30% of all Leica rangefinder sales – driven, no doubt, by the release of the new Leica M6 in late 2022, which was so popular that it's been out of stock almost since it launched (only becoming widely available again in December).
