Canon is the world's biggest and most successful DSLR manufacturer, but it hasn't launched a new DSLR since 2020. And yet, it continues to hold the lion's share of DSLR sales – despite the wider shift toward mirrorless systems.
Go Tokura, Executive Vice President and Head of Canon's Imaging Group, said in an interview with DPReview, "90% has now become mirrorless," referring to today's camera market.
