You might think you are a rational shopper, but grocery stores know better. Decades of consumer research have allowed retailers to map the human subconscious, creating a shopping environment where your natural habits are weaponized against your bank account. These behaviors are so ingrained that you likely don’t even notice you are doing them, yet they generate billions of dollars in extra revenue for supermarkets every year. By identifying these nine common habits, you can stop playing the retailer’s game and start shopping on your own terms.
