Price matching was once the golden rule of frugal shopping. You could walk into Walmart with a flyer from a competitor, and they would honor the lower price. In late 2025, however, the rules have tightened significantly. Retailers have rolled back generous matching policies to protect their margins, introducing strict caveats that make “combining” a price match with a coupon a complex logistical challenge. Understanding the current policies of these nine major retailers is essential to avoid holding up the line and losing out on savings.
