The color of a food product is a key part of its identity. We expect our orange soda to be bright orange and our mint chocolate chip ice cream to be green. When a company changes the color of a classic product without any warning, it can be a jarring experience. This change is often a quiet admission that the company has altered the recipe. They may have switched from artificial dyes to natural colorings, or vice versa, in a move that can dramatically change a product’s appearance.
