The “Family Size” label is a powerful marketing tool. It is designed to make you think that you are getting a larger package and a better value for your money. However, in a deceptive and frustrating new form of “shrinkflation,” some companies are now just slapping a “Family Size” label on their standard-sized product. They are using the new label to justify a price increase. They are hoping that you will not notice that the net weight of the product has not actually changed at all.
