The “all-natural” label on a snack food is a powerful marketing tool that can make you feel good about your purchase. However, because the FDA does not regulate the term, food companies can use it on products that contain highly processed and artificial ingredients. One of the most striking examples of this is the use of synthetic food dyes, such as Red 40 and Yellow 5, in snacks that are otherwise marketed as natural. This deceptive practice highlights the importance of always reading the ingredient list, not just the claims on the front of the box.
