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Alexandra Sherlock, Lecturer, School of Fashion and Textiles, RMIT University

8th Street Samba: here’s why the authentic collaboration behind the ‘perfect sneaker’ matters

Clarks Ronnie Fieg Adidas Kith NIke Adidas Originals Crocs KFC Tiffany & Co

The many colour ways of the 8th Street Samba shoe. Courtesy of Kith, CC BY-SA

From Nike Air Force 1 x Tiffany & Co to Crocs x KFC, footwear collaborations are rife. But the recent release of Kith founder Ronnie Fieg’s 8th Street Samba for Adidas Originals and Clarks Originals is special.

In a saturated market, fatigued by increasingly gratuitous partnerships, fashion news outlets have praised the collaboration for its timeless authenticity, touting it the “perfect sneaker” and “holy trinity” of collaborations.

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