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Inverse
Inverse
Ian Carlos Campbell

8 Years Ago, Google Beat Alexa. Then It Just Let the Assistant Waste Away

— Lais Borges/Inverse; Getty

Google Assistant was supposed to be Google’s future. The voice assistant was an early attempt at ambient computing that gave customers a one-on-one relationship with all of the company’s products. Sure, Google was directly responding to Amazon’s announcement of Alexa and the Echo, but it was also deploying years of research it had already conducted on natural language processing and machine learning. In many ways, the Assistant was uniquely suited to supercharge a voice-driven Google Search.

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