The days of the Sunday paper coupon insert are numbered. The grocery industry is undergoing a massive digital transformation, and the humble coupon is at the center of it. Retailers are moving aggressively toward app-based, digital-only discounts. This shift is not just about convenience; it is fundamentally changing the economics of how we save money on food. While it offers new opportunities, it also creates new barriers and changes the relationship between the shopper and the store forever.
