A bright red sale sign is supposed to be a clear indicator of a discount. However, a number of major retailers have been caught in a deceptive and sometimes illegal pricing scheme. They have been accused of advertising a “sale” price that is actually higher than the product’s regular, everyday price. This is done to create the illusion of a deal where one does not exist. These eight documented cases and pricing strategies show how some of the biggest names in retail have tricked their customers.
