Recently I was lucky enough to be invited to Madrid to take part in the global media drive for the new Polestar 3 electric vehicle. The trip was based around the car’s sound system, which is not only a new offering from Bowers & Wilkins but a system that also supports Dolby Atmos Music from compatible streaming services.
As part of the trip, I visited a Dolby studio on the outskirts of Madrid where Atmos content is mixed for music (and movies). While there I was able to experience the format from behind the mixing desk with the help of sound mixer Luis del Toro, and David Ziegler, Content and Partner Relations Manager, Commercial Partnerships, Dolby, who gave a fascinating insight into the world of immersive audio production. Here are some of the key things I learned…
