The last few years has seen a positive gradual welcoming towards sustainability within consumer fashion. From secondhand retail giants Vinted and eBay gaining momentum by frequently partnering with fashion influencers to the expansive popularity of circular fashion rental sites such as HURR and By Rotation. Additionally, the pandemic period saw the launch of numerous independent ethical brands, reflecting a broader commitment to eco-conscious fashion choices.
This gradual transformation towards more responsible shopping definitely highlights a promising trend towards more sustainable and responsible consumption in the fashion industry; however when it comes to sizing inclusivity within this market, more often than not, we’ve seen a few sustainable brands falling short.
