We often believe that shopping is a purely rational exercise, a logical journey to fulfill needs. In reality, the grocery store is designed to hijack your emotions. Retailers spend billions on architectural and psychological design to trigger specific feelings at specific points in your journey. By appealing directly to your subconscious desires, anxieties, and sense of identity, stores encourage you to buy products you never intended to purchase. They know that an emotional purchase is almost always a profitable purchase.
