In pursuit of the perfect logo – unique, memorable, versatile (the list goes on) – we’re likely to see an increasing number of boundary-pushing designs and unconventional forms this year, according to designers and industry experts. Forget san-serification, minimalism and flat designs, and expect hand-crafted, animated, multidimensional, audio and even interactive elements incorporated into logos to cut through the noise and capture the attention of audiences.
Whether you’re looking to refresh, rebrand or launch something new, here (in no particular order), we highlight the hotly-anticipated trends in logo design for 2024. For more of our predictions for the year ahead, see more of our 2024 trends roundups.
