
In modern comic book culture, the powerful organizations, government entities, and secret societies in comic books are just as well-known as the Hollywood comic book IPs: hardcore comic book readers and casuals who barely read comics know about Nick Fury and S.H.I.E.L.D. You can’t disassociate Hellboy from the B.P.R.D. or Superman or the Flash from S.T.A.R. Labs.
Even if you have never read a comic book, can you imagine the MCU without the narrative connective tissue involving S.H.I.E.L.D., A.I.M., H.Y.D.R.A., or the Weapon X Program?