The rising cost of living crisis and the spike in energy bills have rapidly altered our shopping habits. From heated clothes airers to air fryers, energy efficiency is top of the agenda in 2024 – and blanket hoodies are one of the most sought-after products.
Pioneered by Australian brand Oodie, the hooded and sleeved throws sell out left right and centre each winter. Hot property as a means to hold off turning on the central heating for as long as possible, everyone from TikTokers (#oodie has 541 million views, and counting) to money expert Martin Lewis making a compelling case for the blankets.
