More than 75,000 peole are in an hour-long online queue to buy Kevin the Carrot and associated toys from Aldi. The star of this year's Christmas advert for the discount retailer is being sold in toy form along with his family.
There are plushies and decorations, similar to previous years - which have rapidly sold out when they went on sale.
The Kevin the Carrot Family collection will contain new toys as well as Christmas tree decorations and pyjamas and will be available in store at Aldi as well as online. Once through the queue shoppers have ten minutes to buy their items and checkout online.
Demand for the new merchandise is high following the launch of this year’s Aldi Christmas advert which sees Kevin reunited with his family, Katie, Jasper, Chantenay and Baby after he misses his plane.
The Kevin the Carrot launch comes just a day before Aldi opens their Christmas 2022 slots.
Aldi's Christmas slots open on Friday November 18 and last orders having to be made by Wednesday December 14 at 11:50pm. Customers can choose their Christmas collection slots between Tuesday 20th December and Friday 23rd December.
An Aldi spokesperson said: “The demand for our Kevin the Carrot soft toys was extremely high and, as a result, customers were held in a queue to enter the website. This was to improve the customer experience on our website and we apologise for any inconvenience.”
