More than 75,000 peole are in an hour-long online queue to buy Kevin the Carrot and associated toys from Aldi. The star of this year's Christmas advert for the discount retailer is being sold in toy form along with his family.
There are plushies and decorations, similar to previous years - which have rapidly sold out when they went on sale.
The Kevin the Carrot Family collection will contain new toys as well as Christmas tree decorations and pyjamas and will be available in store at Aldi as well as online. Once through the queue shoppers have ten minutes to buy their items and checkout online.