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Evening Standard
Evening Standard
Health
Nuray Bulbul

75 Hard challenge: What is the viral sensation and is it good for you?

Paddy McGuinness Instagram

As the New Year kicks off, a social media trend called the 75 Hard Challenge is catching on with people who want a real test of discipline.

Launched in 2019 by entrepreneur and podcaster Andy Frisella, the program promises not just physical transformation but a test of mental toughness, requiring participants to follow a strict set of daily rules for 75 consecutive days.

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