
For the past year, headlines have warned of an impending 'pet parent revolt'. With 71 per cent of US households now owning pets, surveys suggest millions of Americans are ready to quit their jobs rather than return to the office and leave their animals behind. It's a story that fits perfectly into the post-pandemic narrative — people clinging to their newfound freedom, and employers cast as villains.
But when you talk to actual pet owners, the picture looks far less dramatic.