Get all your news in one place.

100's of premium titles.
One app.

Start reading

Get all your news in one place.

100's of premium titles. One news app.

Start reading

Bored Panda

Entertainment

Viktorija Strelciunaite

70 Retrofuturistic Images That Show How People In The Past Imagined The Future (New Pics)

Robert McCall NASA Stanley Kubrick

I might be showing my age here, but I can’t be the only one who fondly remembers The Jetsons—you know, the futuristic cartoon with flying cars, robot housekeepers, and, of course, Astro the talking dog. I remember being in awe of their futuristic world, especially the idea that one day we might actually live like that. If you know what I’m talking about—or if you’ve ever found yourself enthralled by some fantastical vision of what the future might look like—this list might be just for you.

We’ve rounded up some of the most interesting posts from r/RetroFuturism, spanning decades of visions of what the future would hold. Some got a whole lot closer than you’d expect, while others are a reminder that the future rarely arrives the way we picture it (alas, I’m still waiting on talking dogs). But they’re a pretty fascinating mix of nostalgia and imagination either way.

#1 "What The Heck Is Electronic Mail?" Honeywell Advertisement For E-Mail, 1981

#2 "Space Train". Shigeru Komatsuzaki. 1981

#3 Space Station Under Construction. Klaus Bürgle, Circa 1963

Retrofuturism is essentially about looking at the future through the eyes of the past. In The Oxford Handbook of Science Fiction, Elizabeth Guffey and Kate C. Lemay describe it as an “ambivalent fascination for a future that never came to pass.”

The r/RetroFuturism subreddit, created in 2009, describes itself as a sub focused on “futuristic visions of eras past.” But it also notes that posts “may also contain contemporary art with a retrofuturist theme.” And that’s the thing about retrofuturism: it can look both ways. It isn’t necessarily limited to visions created in the past. In fact, the BBC describes it as incorporating “two overlapping trends: the future as seen from the past and the past as seen from the future.”

#4 "A Japanese Utopia" ("Ideal City Of The Future"). Tatsushi Morimoto. 1984

#5 Vehicles Of The Future - Shonen Club Magazine, 1936

#6 "Teledoctoring" Concept. 'Science And Invention In Pictures Magazine,' 1954

The term “retrofuturism,” Guffey and Lemay explain, was first coined in the 1980s, but it’s often associated with the futuristic visions that emerged during the early to mid-twentieth century. Notably, this was a pretty transformative era, defined by major industrial growth, global conflict, and rapid technological change. Considering, for example, the economic depression of the 1930s and WWII, it’s perhaps not surprising that, as the BBC explains, at that time, “ideas of the future began to look to the sky and into space.”

#7 'Space Station,' Angus Mckie. 1978

#8 Otis Elevator Co Ad. 1975. John Berkey

#9 "London In The Year 2500". 1920's Advertisement

So, sure, retrofuturism helps us to see what people from an earlier era imagined (or hoped) was still to come, but those visions simultaneously tell us a lot about their present, too. That’s because every generation inevitably imagines the future from the vantage point of its own present. The technology people had encountered, the way their cities looked, the things they were excited about, and even the problems they hoped technology could solve—all this could influence what they thought the future might bring. And it’s also why a view of the future from the 1930s can look so different from one created decades later.

#10 Subsurface Lunar Colony. Robert Mccall. Circa 1977

#11 Jean Giraud AKA Moebius (France, 1938 - 2012) Starwatcher

#12 "Buergle Verkehr 1969". Klaus Bürgle

The technology depicted—like robot housekeepers and personal jet packs—is only part of what makes these visions so distinctive, though. Just as the ideas were shaped by their era, so too was the way they were presented. Futuristic buildings, vehicles, gadgets, clothing, and even aesthetic elements like typography and color often borrowed from the trends of the time, creating that unmistakable blend of the familiar and the fantastical that we now associate with retrofuturism. In that sense, it could be described as a meeting of nostalgia and imagination: we recognize the visual language, even when the world it depicts is one that never quite came to pass.

#13 Departures Of Tomorrow - New Departure Ball Bearings Ads, 1955

#14 Moon Base Gaming Room - Paul Alexander, 1960

#15 Space Colony Concept Art For NASA. Mid 1970s

And that brings us to yet another reason why these images are so much fun to look at from the present. As one source puts it, retrofuturism “places yesterday’s rockets, streamlined cities, glowing consoles, synthetic clothes, and machine optimism beside the knowledge of what actually happened.” We have the benefit of hindsight. We know how the story turned out. Some visions came surprisingly close—think video calls, personal computers, spacecraft traveling to other planets, and increasingly automated homes. But others remain out of reach. We’re yet to build cities on the Moon or fill the skies with flying cars.

#16 Yasutaro Mitsui With His Steel Humanoid Robot, Tokyo, Japan, 1932

#17 Brochure Cover And Interior Art For The British Kit Car Tici, 1972

#18 The War Of The Worlds Ad Poster From Brazil, 1906. Art By Henrique Alvim Corrêa

But, as the BBC puts it, “It’s in the gap between these grand visions and reality that retrofuturism playfully exists.” And it’s where some of that ambivalence that Guffey and Lemay referred to comes in—what’s been described elsewhere as the “emotional and visual friction between a promised tomorrow and the present that inherited it.” We can admire the confidence and optimism of these visions while also knowing what actually happened, including the assumptions, blind spots, and unintended consequences that may have accompanied them.

#19 Les Edwards (B. 1949, British) ‘Night Flight’

#20 Aldebaran Nuclear Pulse Jet / SSTO Spaceplane Concept. Dandridge Cole. Art By Roy Kerswill. 1965

#21 "Space Colony II". Shigeru Komatsuzaki. 1980

And perhaps that’s why these visions continue to hold our attention. They’re snapshots of what people in different eras thought was possible, exciting, desirable, or just around the corner. Looking at them now means seeing both the future they imagined and the present they were living in.

#22 Odyssey Spacesuits. 1968. For '2001: A Space Odyssey', A Stanley Kubrick Masterpiece. Designed By Harry Lange Who Had Worked With NASA & Wernher Von Braun As An Illustrator

#23 "Lockheed Flatbed" Concept Late 1970's

#24 "Trans-Space". Peter Andrew Jones. 1979

As the BBC points out, “Today, the rate of change is so incredibly fast, it can be hard to imagine the future.” Maybe that’s part of what makes these older visions so compelling: they remind us of a time when people seemed perfectly willing to imagine futures that went far beyond an even smaller phone or the next update to a familiar technology. But who knows? A few decades from now, someone might look back at our own visions of tomorrow and find that some were surprisingly on the money, while others were charmingly off the mark.