Good morning.
I wrote last week that many large companies are taking a cautious approach to generative A.I., both out of concern for protecting their proprietary data, and out of uncertainty as to where to start. I plunged further into that issue yesterday with a group of about 20 members of Fortune’s CEO Initiative. Joe Atkinson, chief products and technology officer for PwC, which sponsored the event, characterized the concerns of his clients this way:
“People have watched the capability of generative A.I. to deliver really, really thoughtful responses, sometimes fully accurate, sometimes not fully accurate. And it has opened up this question about, well, how do we use this in the right way? How do we use it in a responsible way? And every single client I’m talking to is trying to figure out how to go fast, but how to go fast in a responsible way.”
