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T3
T3
Technology
Matt Kollat

66°North flips its logo (and the script) for a bold anniversary collection

66 North
99-Year Capsule Collection.

To mark 99 years of kitting out Icelanders for life on one of the most extreme corners of the planet, 66°North has dropped a limited-edition capsule that literally rewrites its own name.

The 99-Year Capsule Collection flips the brand’s iconic “66” logo upside down into a celebratory “99”, a playful nod to nearly a century of outerwear design forged in the wild.

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