The streaming giant Netflix (NASDAQ: NFLX) recently achieved massive success in its journey to enter the live sports market. The communication services company hosted two National Football League (NFL) games on Christmas Day, breaking records. The average audience for the games was over 26 million U.S. viewers. According to Nielsen, these were the most-streamed games in NFL history.
Netflix’s first foray into professional football has the potential to kick off a big long-term tailwind that can help the stock ride higher. I’ll provide more detail on why this is true for Netflix. I will also detail some other stocks that can benefit from the growing link between live sports and digital streaming.
