
The Marvel Universe is so sprawling that we often get our first look at what’s to come from tie-in marketing rather than official trailers. Sam Wilson’s new Captain America outfit in The Falcon and the Winter Soldier was spoiled by an action figure, while the costumes of Captain America: Brave New World were first seen in McDonald’s toys.
Now, with The Fantastic Four: The First Steps, a big villain (though admittedly not as big as Galactus) has debuted not in a poster or teaser but in a 30-second Little Caesars commercial. It’s strange, but the ad does show a true appreciation for the super squad’s history. Check it out below.