Erik ten Hag has discussed - in few words - how he plans to take Manchester United back to the top with an emphasis on the "project" he's embarking on.
The Dutchman walked into the press room, big smile, and begun shaking hands with a number of journalists before he'd even taken his side. A charm offensive approach to get the media onside early on, given he knows that this may be a rocky road to begin with.
Ten Hag was in the stands as United lost their 12th Premier League game of the season at Selhurst Park. Crystal Palace ran out 1-0 winners with their new coach's expression giving little away with wholesale changes expected on the red half of Manchester.