Eco-conscious shopping isn’t just a trend. In fact, it’s reshaping how people buy products online. According to a survey conducted by The Roundup, 78% of participants agreed that environmental sustainability is important, that the concept of sustainability appeals to them, and that they want to lead more sustainable lives. Small e-commerce businesses that focus on sustainability are tapping into a growing market of buyers who want to make greener choices without sacrificing convenience or style. Here are six small e-commerce niches successfully capitalizing on eco-friendly buyers today.
