Square Enix appears to have learnt its lesson when it comes to sparkly new technology—just with a considerable input delay. Earlier this year, Square Enix's president Takashi Kiryu spoke glowingly of generative AI, which carried strong echoes of the company's equally ill-timed love affair with NFTs.
In a newsletter from January, he stated: "I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create," and that the company would be "aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions."
