When it comes to big purchases, the word “lifetime” feels like a promise etched in stone. It suggests permanent protection, peace of mind, and a company that stands behind its product no matter what. But too often, that promise crumbles the moment it’s actually put to the test.
The fine print suddenly matters, the definitions get fuzzy, and the company’s customer service goes silent. What was marketed as “forever” ends up expiring at the worst possible moment—when something finally goes wrong.
