
No matter where you are in the world, cycling is always about safety first.
While two-wheelers cycling around London on Lime bikes may think that they’re cool with their lack of helmet and unruly trench coats billowing in the wind, rest assured, you are being judged for your blatant disdain for self-protection. While London is getting better at introducing cycle superhighways, we’re not quite at Amsterdam levels – and even the Dutch value the importance of some good protective headgear.