There’s no denying that the beauty market is oversaturated with options. From newly discovered spot treatments to viral lipsticks, not a day passes when there isn’t a new launch or trending discovery that’s getting hyped online. Throw TikTok into the mix and things get even more complicated, with thousands of self-proclaimed experts sharing their two pence on why a certain beauty product is worth spending your hard-earned cash on. And when the hype is this loud, it’s easy to get swept up in it. Heck, even working as a beauty editor, I can easily get drawn into the buzz of a trending product.
But the truth is, the noise can leave us forgetting the most important rule in beauty: what works for one doesn't always work for another. Here at Marie Claire UK, we're all about the importance of shopping for the right beauty products for you. Those with oily skin might not get on with a product aimed at dry skin, and that's okay—it doesn't make any particular product bad.
