The big headline in 2023, "It's Not Just You: 5G Is A Big Letdown," in the Wall Street Journal reflected the widespread disappointment among consumers expecting lightning-fast speeds and revolutionary change. Even today, when Jennifer Kyriakakis hears people complain about it, she's not surprised. "It's kind of déjà vu," says the founder of MATRIXX, which powers real-time monetization for telecommunication operators across the globe. "When 4G launched, there were skits mocking it, and people asking, 'Why do I even need this?' And now we're hearing the same about 5G."
But to Kyriakakis, the letdown has little to do with performance and everything to do with misunderstanding. "The problem isn't 5G," she says. "The problem is education about it. Most people, especially in the business world, still don't understand what 5G actually is."
