In 2014 L'Oréal USA was involved in a scandal for claiming that their skincare boosts gene activity to rejuvenate the skin without any scientific evidence to back it up.
This can only labelled as marketing fraud - an illegal practice that makes false or misleading claims for financial gain. It includes talking big about the product’s attributes, concealing side effects or potential harm, and selling poor-quality items as up-to-par ones.
This company is just one example of how organizations are taking advantage of consumers. After all, people tend to believe that others are telling the truth more often than they actually are.
