Katy Milkman, PhD, is a professor at The Wharton School of the University of Pennsylvania. She’s also the host of Charles Schwab’s popular behavioral economics podcast Choiceology and author of How to Change: The Science of Getting From Where You Are to Where You Want to Be.
The best-seller describes the little things you can do to make a big difference in your life.
"How did Google become the great[est] search engine? Because it has this very efficient algorithm. It takes the path of least resistance. It looks for a fast solution. And that's what we do too. We prefer to choose the easiest way to achieve any objective," Milkman said.
