In 2011, Charles Coristine made an unexpected career leap from Wall Street to the snack food industry, purchasing a struggling company, LesserEvil, for $250,000. Coristine had spent nearly two decades in high-pressure trading jobs at Morgan Stanley and was ready for a change. Despite having no background in the food industry, Coristine saw potential in the company and its name, aligning with his journey toward a healthier, more mindful lifestyle. What followed was an impressive transformation that saved the company and propelled it to significant growth.
