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Marie Claire
Marie Claire
Lifestyle
Irina Grechko

5 Years Ago, Cuyana Reimagined the “Traditional” Work Bag. Today It’s a Celebrity-Approved Best-Seller

A collage featuring Katie Holmes and Emily Blunt carrying Cuyana's System Tote, as well as campaign images of the bag.

In 2021, when many of us were just starting to remember what a work bag looked like, Cuyana set out to reinvent the category. As return-to-office plans began to take shape and hybrid schedules blurred the definition of a commute, the brand introduced the System Tote. Five years later, the leather carryall has become one of Cuyana’s best-selling bags and a celebrity favorite, spotted on the likes of Katie Holmes and Emily Blunt. This month, the label marked the tote's half-decade anniversary with a limited-edition collection that reimagines the silhouette in five new ways.

From the outside, the original System Tote is deliberately simple: a softly structured silhouette in double-faced Italian pebbled leather, with rounded corners and little visible hardware. Its defining feature is hidden inside. A series of discreet snaps allows its wearer to add and remove Cuyana’s organizational pieces—including laptop sleeves, cases, and pouches—as well as smaller bags, turning the tote into a modular, yes, system.

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