Sometimes going big is better, but what governs the decision to supersize? And how do you make that happen effectively from a design, technical, and marketing point of view?
Large-scale branding can make an impact when you want to break into new markets, launch a new product, or convey important information, but what do you need to think about before you order that billboard? Location and demographics are important, and timing can have a big role to play. Seasonal trends, big movie releases, or local events are common marketing tie-ins. Among the challenges associated with supersizing is set-up and maintenance of the branding materials. Upkeep is as much a part of the process as the design and creative side.
