April Fools’ Day is a time for playful mischief. In the world of marketing, it is also a huge opportunity. Major brands will often spend a lot of time and money to create elaborate, fake products and announcements. These pranks are designed to get a laugh, to go viral, and to show a more human and humorous side of the company. Here are five of the most famous and successful pranks that major brands have pulled on their own shoppers.
