International Women's Day is a complicated event for brands to navigate, but when it goes right, history can be made. While there's always the risk of brands using International Women's Day as another annual marketing trend, some brands have truly mastered the empowerment and celebratory spirit that it represents.
Naturally, there have been some wildly inappropriate International Women's Day campaigns in the past but I'd like to think we've come a long way in recent years. From small victories to big dreams, here's our collection of the best International Women's Day campaigns from across the years.
