Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Sheryl Estrada

5 steps firms should take to see ROI from AI, according to Accenture

(Credit: Getty Images)

Good morning. As CFOs determine the business case for generative AI to help drive change and create value, boards and investors are looking to finance chiefs to help measure the potential return on investment (ROI) for various AI strategies.

During a recent Fortune Brainstorm AI virtual discussion held in partnership with Accenture, experts weighed in on ways to make AI investments pay off.  “I think by all the measures, we have traversed a large part of the AI hype cycle, and there’s a lot of discussion around ’Show me the money,’” Muqsit Ashraf, group chief executive of strategy at Accenture said. And that's evident in some earnings calls over the past couple of quarters, he added. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.