Outdoor recreation is resuming as people turn increasingly to nature for mental and physical wellness, social interactions, and adventure. Remarkably, studies show that participation in outdoor recreation has increased during the pandemic. Nearly half of adults in the United States now participate in outdoor recreation on at least a monthly basis, and approximately 20% might have first engaged in outdoor recreation during the pandemic. According to the Bureau of Economic Analysis (BEA), outdoor recreation generated $688 billion in gross output during a year of shutdowns and closures in 2020.
Given the widespread roll-out of COVID-19 vaccines and the flexibility of hybrid working arrangements, people are heading outdoors to enjoy recreational activities, which should lead to increased demand for goods and services in the recreation space this spring season. The growing interest and evolving fitness trends around the globe are among the significant factors driving this industry’s growth.
