Flower trends might not be given the same weighting as design trends, but we think they're a telltale sign of what is in and out in the world of interiors. Throughout 2023, the movement towards sustainable floristry has gathered momentum, and this is set to continue well into 2024, reflected in the popularity of a wild, foraged bouquet. Elsewhere, we've seen more development from the farmers at the source, with bold and brave new colorways and shapes entering the limelight, flying the flag for maximalist floristry.
What's more, florals and botanicals are intertwining with interiors. 'I've noticed flower-forward decorating and design elements trickling back into style in the last year or two, but for 2024, it’s decidedly a full-blown interior design trend,' says Kat Aul Cervoni, the founder of The Cultivation and Staghorn NYC. If you're looking to bring freshness into your interiors, a pleasing vase of beautifully arranged cut flowers is certainly the way to do it. To help you get your finger on the pulse, we've asked the experts for 2024's main floral trends.
