Due to COVID-19 pandemic-related restrictions, lower foot traffic at brick-and-mortar stores forced businesses at the beginning of the pandemic to shift their operations online and sell products through e-commerce platforms. Furthermore, providing a personalized shopping experience to keep pace with changing consumer tastes, multi-channel inventory management, the tracking of shipments, and contactless delivery services helped the U.S. e-commerce industry deliver 14% sales growth last year. The global B2C e-commerce market is expected to grow at a 9.7% CAGR to $7.65 trillion by 2028.
Although the easing of pandemic restrictions enabled brick-and-mortar sales to outgrow e-commerce sales in 2021, e-commerce companies’ efforts to make delivery services and return policies convenient should help them grow in the coming months.
