
In a world of celebrity brands, Dua Lipa forged a new path when she launched Service95 in 2022. What began as a lifestyle newsletter has evolved into a digital publication with an editorial team, a podcast fronted by the singer herself and a globally successful book club.
Granted, the Grammy winner has also now entered the beauty space, launching a three-strong skincare line with Augustinus Bader. But outside of music, the book club remains her bread and butter. And now, she’s been announced as a curator at this year’s London Literature Festival.