When Barbara Corcoran led her self-founded brokerage firm, The Corcoran Group, from 1973 to 2001, she was focused on how her employees felt at work. She believed that they did their best when having fun, so she made it a priority.
And it worked. She didn’t need to run job ads because people came to her, and turnover didn’t exist. The way she ran things made the overall job the attraction, not just the paycheck. From wild parties to over-the-top perks to public praise, Corcoran’s approach revealed what matters to employees beyond salary.
