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The Economic Times
The Economic Times
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$47 frappuccino nobody asked for (but everyone needs): How Starbucks can cure its midlife crisis with a pinch of saffron, and some very old retail psychology

There's a blazer on Bond Street. You will never buy it. That is precisely why it exists.

A salesperson once steered a teenage tourist-let's say, conspicuously overwhelmed by the price tags-toward a rack he had no business approaching. "Don't buy it," the man said, with the casual authority of someone doing a favour. "Just see it."

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